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EDELMAN TRUST BAROMETER 2021

Wie hat sich das Vertrauen in Deutschland in die Institutionen verändert?

EDELMAN WEB-SESSION
„Re-Imagine“

Die COVID-19-Pandemie und ihre erheblichen Auswirkungen auf alle Lebensbereiche stellt die Menschen hierzulande und weltweit vor vielschichtige Herausforderungen. Unter dem Motto „Re-Imagine“ bietet Edelman regelmäßige Web-Sessions an, um den Beratungsbedarf abzudecken

HIER KLICKEN UND MEHR ERFAHREN

EDELMAN TRUST BAROMETER 2020 SPRING UPDATE
TRUST AND THE COVID-19 PANDEMIC

Trust at all-time high +++ Turnaround: Government comes out on top +++ CEOs do not meet expectations of Germans

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RESPONDING TO COVID-19

What it means to for business and communicators

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"Made in Germany" in Gefahr?

“Made in Germany” is the label that stands for a hallmark of German quality and engineering.

Not anymore.

To examine their true impact, we commissioned a special edition of the Edelman Trust Barometer.

Examine the findings

Edelman Trust Barometer 2019 Special Report "In Brands We Trust?"

Can consumers trust a brand do the right thing?

The 2019 Edelman Trust Barometer Special Report: In Brands We Trust?, an eight-country study, shows that the vast majority of consumers across markets, ages, incomes and gender say that brand trust is essential to buying.

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EARNING TRUST THROUGH COMMUNICATIONS

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News

Financial companies are aware of the problems in their own communications

Lack of differentiation from the competition and often a lack of relevance, too: These are the biggest problems for many financial companies when it comes to communication and public brand - and their communication departments are only too aware of this. These are the results of an international study conducted by global PR agency Edelman. 2021 offers ideal opportunities to stand out from the competition.