Edelman Trust Barometer 2019 Special Report "In Brands We Trust?"
Can consumers trust a brand do the right thing?
The 2019 Edelman Trust Barometer Special Report: In Brands We Trust?, an eight-country study, shows that the vast majority of consumers across markets, ages, incomes and gender say that brand trust is essential to buying.
The 2019 Edelman Trust Barometer reveals that trust has changed profoundly in the past year—people have shifted their trust to the relationships within their control, most notably their employers.