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EDELMAN WEB-SESSION
„Re-Imagine“

Die COVID-19-Pandemie und ihre erheblichen Auswirkungen auf alle Lebensbereiche stellt die Menschen hierzulande und weltweit vor vielschichtige Herausforderungen. Unter dem Motto „Re-Imagine“ bietet Edelman regelmäßige Web-Sessions an, um den Beratungsbedarf abzudecken

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EDELMAN TRUST BAROMETER 2020 SPRING UPDATE
TRUST AND THE COVID-19 PANDEMIC

Trust at all-time high +++ Turnaround: Government comes out on top +++ CEOs do not meet expectations of Germans

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RESPONDING TO COVID-19

What it means to for business and communicators

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"Made in Germany" in Gefahr?

“Made in Germany” is the label that stands for a hallmark of German quality and engineering.

Not anymore.

To examine their true impact, we commissioned a special edition of the Edelman Trust Barometer.

Examine the findings

Edelman Trust Barometer 2019 Special Report "In Brands We Trust?"

Can consumers trust a brand do the right thing?

The 2019 Edelman Trust Barometer Special Report: In Brands We Trust?, an eight-country study, shows that the vast majority of consumers across markets, ages, incomes and gender say that brand trust is essential to buying.

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Edelman Trust Management

Mit der Edelman Trust Management Suite können Unternehmen und Organisationen präzise analysieren, wie hoch ihr Vertrauenskapital ist: in einem bestimmten Bereich, für unterschiedliche Zielgruppen und Stakeholder und gegenüber dem Wettbewerb in verschiedenen Märkten.

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EARNING TRUST THROUGH COMMUNICATIONS

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German Presidency of the Eu: The Finance Agenda

Since the coronavirus crisis plunged the EU into an unprecedented public health and economic crisis, senior EU policymakers’ priorities have since shifted to focus on mitigating the economic impact of the crisis. The key agenda item at the beginning of the German Presidency will, therefore, be discussing the two big financial packages for the Recovery plan for Europe: Next Generation EU and the Multiannual Financial Framework (MFF).

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GERMAN PRESIDENCY OF THE EU: THE ENERGY AGENDA

Despite COVID-19 leading to a reprioritisation across the board, the EU Green Deal currently remains a core element of the recovery package proposed by the EU. As such, the German Presidency looks likely to continue pushing for the energy transition, though perhaps less than would have been expected.

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