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EDELMAN TRUST BAROMETER 2021

Wie hat sich das Vertrauen in Deutschland in die Institutionen verändert?

EDELMAN WEB-SESSION
„Re-Imagine“

Die COVID-19-Pandemie und ihre erheblichen Auswirkungen auf alle Lebensbereiche stellt die Menschen hierzulande und weltweit vor vielschichtige Herausforderungen. Unter dem Motto „Re-Imagine“ bietet Edelman regelmäßige Web-Sessions an, um den Beratungsbedarf abzudecken

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EDELMAN TRUST BAROMETER 2020 SPRING UPDATE
TRUST AND THE COVID-19 PANDEMIC

Trust at all-time high +++ Turnaround: Government comes out on top +++ CEOs do not meet expectations of Germans

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RESPONDING TO COVID-19

What it means to for business and communicators

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"Made in Germany" in Gefahr?

“Made in Germany” is the label that stands for a hallmark of German quality and engineering.

Not anymore.

To examine their true impact, we commissioned a special edition of the Edelman Trust Barometer.

Examine the findings

Edelman Trust Barometer 2019 Special Report "In Brands We Trust?"

Can consumers trust a brand do the right thing?

The 2019 Edelman Trust Barometer Special Report: In Brands We Trust?, an eight-country study, shows that the vast majority of consumers across markets, ages, incomes and gender say that brand trust is essential to buying.

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EARNING TRUST THROUGH COMMUNICATIONS

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Advance in the crisis: German trust increases, but global infodemic spreads mistrust

Die Bilanz knapp ein Jahr nach dem Ausbruch der Corona-Krise: Das Vertrauen der Bevölkerung hierzulande in die gesellschaftlichen Institutionen Regierung, Unternehmen, Medien und NGOs ist auch im Jahr der Pandemie weiter gewachsen.

News

Trust as the most important currency in the crisis: Worries determine values and purchasing needs

During the corona pandemic, people's worries and fears have increased worldwide. Against this background, not only did purchasing behaviour change, but also expectations of companies and brands. Current Edelman Trust Barometer 2020 studies on brand trust during the crisis show how seriously changes like these affect the communication strategies of brands.

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