INSIGHTS & ANALYSES

2021 German Elections

The German elections’ outcome will reshape Germany’s and EU’s policy agenda. We help you navigating these challenging times ahead!

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2021 EDELMAN TRUST BAROMETER SPECIAL REPORT

Brands in the socio political field of tension

The results of the Edelman Trust Barometer 2021 Special Report, Trust, the New Brand Equity, show that brands have acquired a special role in solving social challenges. Love alone is no longer enough, trust defines the new brand value.

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