Edelman has a team which specialises in communication for the travel and tourism sector, the hotel and catering industry which operates both in Germany and globally. This enables us to offer our clients a service which combines the enthusiasm and expertise of a special boutique with the resources of an international network agency.
The companies on our list of clients represent all areas of the sector. We represent destinations such as London or Estonia, supporting airlines, booking portals, resorts and hotel chains. They address all types of travellers – holidaymakers and business travellers, adventurers and package holiday tourists.
When it comes to how and where we reach our clients, we are agnostic in the best sense of the word, developing our strategies with an all-round view and serving all practical channels – online and offline, earned, owned and paid media. As the majority of travellers draw inspiration online first, it goes without saying that we are also at home there for our clients. Our outstanding relationships with local, regional, national and international media, travel journalists and even bloggers and other influencers enable us to achieve maximum attention for our clients – not to mention anticipating long-term trends and topics and integrating them in communication.
Many of our clients also appreciate our particular expertise in handling crises and in crisis situations. We are the partner of choice for many renowned airlines and tourism companies when it comes to drawing up crisis manuals and training their teams in how to deal with crises. As a service partner, we provide your clients with swift, professional and on-site direct support in the event of incidents and crises – even in remote places.