Edelman has its own team specialized in communication for the travel and tourism sector, hotels, and restaurants; it operates both in Germany and abroad. This allows us to offer our clients the service, enthusiasm, and expertise of a boutique consultancy combined with the resources of an international network agency.

Our client list includes companies from all areas of the industry. We represent destinations like London or Estonia while providing consulting for airlines, booking portals, resorts, and hotel chains. They appeal to travelers of all types - from vacationers to business travelers, independent adventurers, and package holiday tourists.

When asked how and where we can appeal to our clients' own clients, we remain staunch agnostics in the best sense of the word, building our strategies around a 360-degree perspective and using all relevant channels - online, offline, earned, owned & paid media. Because most travelers now look online for inspiration in trip planning, we are also there for clients in their homes. Our excellent contacts to local, regional, national, and international media, to travel journalists, as well as bloggers and other influencers enable us to maximize the attention we create for our clients. We can also anticipate long-term trends and topics, and integrate them in communication activities.

Many of our clients also value our specific expertise in handling crises and in crisis situations. For many reputable airlines and tourism agencies, we are the first choice when it comes to creating crisis manuals and providing crisis training to teams. We provide immediate service as a partner to our clients during incidents and crises, with assistance that is fast, professional, and always there where you are, no matter the location.

CAPABILITIES

  • Destination Marketing
  • Digital & Social Marketing
  • Influencer Relations
  • Corporate Communications
  • B2B-Marketing
  • Crisis Communications