The world of fashion, lifestyle and beauty is a sector like any other, life is a long and peaceful river, and the earth is flat. There’s no question about it: those who wish to develop an emotional relationship with their customers, i.e. inspire them, again and again, with their companies and brands, prevail on the highly-competitive, short-lived and sometimes crazy markets, not only need to be ahead of the posse. They also need a woke agency partner at their side.
This is just our thing. We develop communication with a difference, with a bite, brains and more bang for the buck for some of the most successful brands in the fashion world and for leading beauty and lifestyle brands. We can do this because we see or discover the story behind the product, because we detect trends at an early stage and are able to analyse them. And because we possess more than theoretical knowledge of what contemporary marketing strategies look like, and demonstrate in practice how good ideas are activated so as to make them inspiring. The fact that good communications marketing can have a socio-political impact is shown by the Dove campaigns which have been showered with awards.
In detail, our range of services covers the whole spectrum from classic product PR for new launches, through events, sales-supporting measures, to CSR strategies and co-operation partnerships. We provide many of our customers with support in issues management, e.g. in discussions on ingredients, fair trade and social accountability, in dialogue with critical stakeholders, NGOs or representatives of the media.
We introduce them to opinion leaders and trendsetters, bloggers, fashionistas and other buzz kings and queens, in both the analogue and digital world.