Holger Nacken is Head of Financial Services in the German-speaking region (Germany, Austria, Switzerland) at Edelman Smithfield. The graduate economist has more than 20 years of communications experience. He advises banks, asset managers, insurance companies, fintechs and other financial services providers on how to build trust with their respective target groups. His clients include large international asset managers such as Nordea or Capital Group as well as digital innovation leaders such as Robo Advisor. He is particularly specialized in CEO positioning, cross-channel communication projects and content strategies.
Before moving to the agency side, Nacken worked as an editor at Handelsblatt and as a writer at WDR, among other positions. Holger Nacken is a graduate of the Cologne School of Journalism and still finds it an exciting challenge to communicate complex financial and investment topics to different target groups in an understandable way – especially in Germany, where trust in the financial industry is traditionally rather low.