The "Night Report." That was the nickname for the Wall Street report at the business daily where Holger Nacken did regular stints as a young journalist. All submissions needed to meet the 10:30 pm deadline to make it into the paper. Rigid editorial deadlines are becoming less and less important in the digital world. But Holger Nacken still hasn't lost his enthusiasm for trading and investment-related topics.
As Managing Director Holger Nacken is currently in charge of the Financial Services team and he helps his clients create trust in their own client relationships, establish their brand, and develop compelling stories about their products. His main specialty is the asset management industry.
Holger Nacken's focus lies on the topics of content development and content marketing, a good fit for an industry that deals in relatively abstract products and services. Quality content and direct access to consumers - whether through digital or classic print channels - are big competitive advantages in this business. As a trained journalist with years of consulting experience, Holger Nacken has all the right qualifications for the job. Content distribution and marketing are just two more of his strong suits. Clients also call on Holger Nacken for consulting on media relations as well as foreign investment companies that wish to enter the German market - after Brexit those calls increased.
Holger Nacken is a graduate of Koelner Journalistenschule. While studying economics in Cologne, he worked for institutions such as Capital, Frankfurter Rundschau and WDR. Afterwards he spent several years working in the financial editorial department at the German business daily Handelsblatt. In 2003 he made the move to ergo Kommunikation, where he played an integral part in building up the Investment Companies unit and advancing the agency to one of the leading providers in this area in Germany. Following the fusion with Edelman, Holger Nacken took over Financial Services at Edelman Germany in 2016. Collaborating with the Digital team and colleagues in the Finance Centers in London and New York are among the highlights of his work.