The briefing by Unilever requested the following: Create a brand experience which is as immersive as possible using an interactive brand app which brings the “Never Lose Your Cool” brand claim to life and makes it possible to experience. Addressing the 18 to 25-year-old target group in particular.

The “Cool Cubes” arcade game was created within a mere three months of programming, 3D modelling and testing. In 12 levels, the player manoeuvres cooling ice cubes into a glass of refreshing Lipton Ice Tea. Lipton’s young target group is enthusiastic about the mobile game app which keeps them busy on their tablets and smartphones when they are out and about. The app dispenses entirely with text in an effort to facilitate its release world-wide. Users are taken by the detailed illustrations and impressive 3D graphics as well as the clever level designs and intuitive operation.

“Cool Cubes” is playful marketing which is perfectly in line with the current spirit of mobile communication. With Android and iOS, we cover the most important and furthest-reaching platforms, thereby enabling many users to enjoy this mobile fun.

We were able to record more than 100,000 downloads in the first two weeks alone. To date, this figure has grown to more than 700,000 downloads. “Cool Cubes” has received average scores of 4.5 out of 5 stars in several thousand reviews.

The client originally hoped to roll the game out in at least five markets. But the game itself easily surpassed this goal: it has been ranked in the Google Play and Apple App Store hit lists in more than 35 countries. In Russia and Ukraine, it even made it onto the podium – coming in 3rd behind Subway Surfers, yet ahead of Angry Birds Friends!