The 2023 Edelman Trust Barometer is the firm’s 23rd annual trust and credibility survey. The research was produced by the Edelman Trust Institute and consisted of 30-minute online interviews conducted between November 1st and November 28th, 2022. The 2023 Edelman Trust Barometer online survey sampled more than 32,000 respondents across 28 countries.



Stress test for trust: Pessimism on the rise in German society amid polarization


  • Pessimistic outlook for the future: Only 15% of German respondents think they and their family will be better off in five years. 66% say Germany is more divided than in the past.
  • Vicious circle of polarization: Germany at a crossroads – in danger of severe polarization; course is not yet irreversible, however.
  • Businesses with a leadership mandate: Those surveyed in this country have a clear mandate for business and CEOs to increase their social commitment and counteract the social divide.


Distrust breeds polarization

Very few would help, live near, or work with someone who disagreed with their point of view:


would help them if they were in need.


would be willing to live in the same neighborhood.


would be willing to have them as a coworker.

Great expectations result in heightened risk for business


Even among those who see their country as polarized, my employer is the only trusted institution.


While people want business to do more on social issues, it risks being politicized when engaging on contentious issues.

The Way Forward



Business is expected to act

As the most trusted institution, business should leverage its comparative advantage to inform debate and deliver solutions on climate, DEI, and skill training.


Collaborate with government

Business and government can build consensus and collaborate to deliver results that push us towards a more just, secure, and thriving society.


Restore economic optimism

Invest in fair compensation, training, and local communities to address the mass-class divide and the cycle of polarization.


Advocate for the truth

Be a source of reliable information, promote civil discourse, and hold false information sources accountable.

Explore the Findings


What does this mean for your business? 

Please reach out to learn more about the Edelman Trust Barometer.