The 2023 Edelman Trust Barometer is the firm’s 23rd annual trust and credibility survey. The research was produced by the Edelman Trust Institute and consisted of 30-minute online interviews conducted between November 1st and November 28th, 2022. The 2023 Edelman Trust Barometer online survey sampled more than 32,000 respondents across 28 countries.
The 2023 Edelman Trust Barometer is the firm’s 23rd annual trust and credibility survey. The research was produced by the Edelman Trust Institute and consisted of 30-minute online interviews conducted between November 1st and November 28th, 2022. The 2023 Edelman Trust Barometer online survey sampled more than 32,000 respondents across 28 countries.
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Very few would help, live near, or work with someone who disagreed with their point of view:
would help them if they were in need.
would be willing to live in the same neighborhood.
would be willing to have them as a coworker.
Even among those who see their country as polarized, my employer is the only trusted institution.
While people want business to do more on social issues, it risks being politicized when engaging on contentious issues.
As the most trusted institution, business should leverage its comparative advantage to inform debate and deliver solutions on climate, DEI, and skill training.
Business and government can build consensus and collaborate to deliver results that push us towards a more just, secure, and thriving society.
Invest in fair compensation, training, and local communities to address the mass-class divide and the cycle of polarization.
Be a source of reliable information, promote civil discourse, and hold false information sources accountable.
