Anyone can tweet. Or set up a Facebook profile. Or post videos on YouTube – and see them disappear in the infinite expanse of cyberspace, often never to be seen again. Although all of this is digital, perhaps even social – it’s not what we mean when we refer to social media & digital marketing. What we mean is something entirely different: we develop campaigns which are “social by design”. Supported by extensive research, digital channels are utilised specifically in order to activate a clientele which is indulged, mistrustful of crude advertising, sometimes has an unusual sense of humour, has long turned its back on classic media but is open for new, innovative, even crazy things – and above all, enables an incredible reach into the digital world.
Giving rise to images, virtual brand worlds, campaigns and activities which invariably draw in the desired clientele and encourage dialogue with a knock-on effect.
In order for this to work, we have special teams at the ready in our digital units in Hamburg and Berlin. They know a thing or two about clients and client matters and can offer strategic consulting. At the same time, they are based in the digital world, are masters of app and game programming, building websites, are search specialists, digital designers, content creatives, planners, professionals in earned and paid media – In short, they bring everything to the table which is usually not found at a single table.
This way, we help our clients to penetrate the digital world (as well) with their brands and services, their profile and corporate narrative, without getting lost there. But making impressions where they count.