Of course anyone can tweet, create a Facebook page, or post videos to YouTube - and watch it all disappear into the endless galaxies of the digital universe, sometimes never to be seen again. Sure it's all digital, and maybe even social - but that's not what we mean when we talk about social media & digital marketing.
What we do mean is very different. The campaigns we develop are "social by design." We use specific digital channels based on solid research with the objective of activating an audience that is choosy, perhaps pampered, wary of heavy-handed appeals, fond of offbeat humor. It's an audience that has long abandoned traditional media but is still open for novelty, innovation, and even a harebrained stunt or two - and a demographic that is a force to be reckoned with in the digital world.
What we create are performances, virtual brand worlds, campaigns and similar actions that captivate audiences and encourage dialog. Applied magnetism.
To ensure its effectiveness, we rely on special teams within our Digital units in Hamburg and Berlin. Their members understand our clients and their concerns and can provide strategic advice. They also come from the digital world, and know how to program apps and games, create websites. They are search specialists, digital designers, content creatives, planners, experts in earned and paid media - in short: they bring everything to the table that you don't normally find there.
This approach allows us to help our customers to make clear strides with their brands and services, their profile and their corporate narrative, in the digital world and beyond, without losing their way. Get noticed where it counts.