360° PUBLIC CAMPAIGNS

From strategic consulting, to Social & Digital, to Film & Video

The campaigns and information services that we design and implement for our public-sector clients consistently reach audiences of millions. We know the biggest challenges political communication faces in addressing an entire country at once: this target group couldn’t be more heterogenous. Different segments of the population have different interests and can only be reached through suitable incentives and appropriate information types and channels for that group.

The campaigns and information services that we design and implement for our public-sector clients consistently reach audiences of millions. We know the biggest challenges political communication faces in addressing an entire country at once: this target group couldn’t be more heterogenous. Different segments of the population have different interests and can only be reached through suitable incentives and appropriate information types and channels for that group. Our campaign work in combatting violence against women, on reconciling family and work, and around the energy transition has reached millions of people and achieved tangible change across Germany and worldwide.

 

Stronger Than Violence

A campaign against violence against women

Statistically, every third woman in Germany has been affected by violence at least once in her life. Nevertheless, the topic is still taboo, with few feeling comfortable enough to talk about it. With Stronger Than Violence, we developed a campaign against violence against women for the German Federal Ministry for Family Affairs, Senior Citizens, Women and Youth (BMFSFJ). The campaign spoke to the whole of German society and motivated people to get active against violence and in its prevention. With initiatives such as “Not Safe at Home?”, we reached people nationwide with millions of important informational messages even during pandemic lockdowns. The campaign was recognized twice at 2021’s PR Report Awards, in the category Public Communications and as Campaign of the Year.

 

 

ENERGY IN TRANSITION

International exhibition on energy transition

The challenges of the climate crisis are global – which is why energy transition must increasingly become a global endeavor involving governments, companies, scientists and private citizens. For the German Federal Foreign Office, we developed the interactive exhibition Energy in Transition – Powering Tomorrow to, on behalf of the German government, inform people around the world about energy transition. We presented the multi-layered and highly complex topic of our exhibition from four perspectives: that of politics, economics, science and society. This enabled the exhibition to show the different perspectives – and switch fluidly between each – of the topic on its tour across the world.

The exhibition’s focus is on digital experience, which also means it can be quickly adapted to local markets – particularly with regard to language and cultural nuances. The exhibition has been on its tour since 2020, including stops in Asia, and has already been shown at 13 locations worldwide.

 

Our Consulting and Service Portfolio

Our team draws on communications, journalism and agency experience to offer an ideal combination of political and communications expertise.

  • Strategy:

    Communications and campaign conception and design, positioning and messaging
  • Campaign work:

    360° public campaigning, campaign development and creation, logo development and corporate design, stakeholder management
  • Media:

    Topic management and storytelling, media relations, press events, media monitoring
  • Public Relations:

    Corporate publishing, events and exhibitions, initiatives in the public sector
  • Film and Video

    Concept and production
  • Social and Digital:

    Website design and editing, social media communications, content marketing, digital and hybrid events, influencer and blogger relations, performance marketing

Team

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Director

As Project and Team Lead in Political Communication, Christina Marie Rautenberg is responsible for public campaigns covering topics such as combating violence against women, reconciling family and career, securing skilled labor, and the international energy transition. Her portfolio at Edelman includes over 10 years of strategic consultation, conception, and management of major communications campaigns for public sector clients such as the German Federal Ministry for Family Affairs, Senior Citizens, Women and Youth (BMFSFJ), the German Federal Ministry for Economic Affairs and Energy (BMWi, now BMWK), and the German Society for International Cooperation (GIZ).

The Stronger Than Violence campaign that she managed on behalf of the BMFSFJ was awarded the German PR Prize, two PR Report Awards, the International SABRE Award, and the International Drum Award for PR.

Before joining Edelman, she worked on similar campaigns for several other agencies, for clients such as the German Federal Ministry for Family Affairs, the German Federal Ministry of Education, and the German Representation to the EU.

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