Transitions in the healthcare sector and society, a new media mix and a fundamentally new approach to health are accompanied by new challenges for communication between our clients and their interest groups. Doctors and pharmacists have lost their monopoly on information. As consumers, patients nowadays are significantly involved in decisions on healthcare and are increasingly demanding more detailed and better information.

Our interdisciplinary team comprising scientists, journalists, marketing and PR experts supports companies, institutions and associations in safely and successfully positioning themselves in this dynamic environment which is characterised by numerous regulatory conditions.

We advise our clients on both the German market and in terms of their international and global communications tasks. We are distinguished by our sound communication of knowledge, classic PR for prescription drugs and medical products, scientific and medical know-how as well as specific skills in healthcare communication with experience drawn from consumer marketing.

The sustainable success of our work is regularly confirmed by independent experts and juries. In the area of healthcare communication, Edelman is among those PR agencies receiving the most awards for its creativity, strategy and implementation in recent years in Germany.

INDIVIDUAL SERVICES

  • Pharmaceutical communication (RX and OTC): from scientific product profiling during the pre-launch phase, through specialist group communication on market launches, switch communication and relaunches, to information campaigns
  • Bioscience: support in scientific writing, slide kits, original work and publication planning, continuing medical education (CME)
  • DTC: targeted support and expertise in the general communication of “Health-to-Consumer” healthcare issues
  • Digital & Social Media: Analysis, Strategies, Websites, Community Management, etc.
  • Corporate Affairs in Healthcare Policy
  • Internal and External Corporate Communication, Change Communication and Employee Engagement
  • Issues Preparedness, Issues Management, Crisis Communication