The backbone of German industry, the economic engine, innovation driver, employment guarantor and export motor: engineering. Many of these companies, even ones which operate on a global level and are worth billions, are medium-sized and family-owned.
This shows what kind of balancing act many companies have to master: being at home in the high-wage country of Germany while holding their ground in global competition. Developing new customer groups with new requirements through new channels without losing sight of their own strengths. Mastering the transformation into a digital future while taking their own employees along with them.
We accompany many companies through these challenging transformation and adaptation processes. For instance, by helping them win the “war for talents” with a strong brand as an employer. By developing change programs with them and assisting them with communication, even – and especially – in difficult situations such as restructurings and relocations.
Of course we support the companies with all the ABCs of positioning, develop claims, corporate designs and brand architecture, manage B2B marketing campaigns from the website to POI communication at trade fairs and other evens, and assist them in their media work, both domestically and internationally. And we help them present themselves on the capital market, such as in the course of initial public offerings, bond issues and transactions.
And it’s certainly a big help that we are a globally active family-owned company ourselves – we are familiar with many issues not just from hearsay, but from our own first-hand experience. Last but not least, many German engineering and technology companies, including more than a few world-famous industry icons, build on us as their partner. And for that, we are grateful – and also a bit proud.