Speed, availability, prudence, care. In serious crises, theory is of little value. But experience and well-coordinated processes are priceless. Edelman has a dedicated team that is specialized in crises and special situations. It is composed of experts who help clients in the event of product recalls, breakdowns, and other acute crises. When you need us, our experts will be there at your doorstep. Around the clock and the world. In times of crisis, we don't hesitate, nor should you.
Our definition of crisis communication, however, is quite comprehensive. We also help companies systematically prepare for crisis events. This type of support can benefit clients from the highly sensitive food industry and aviation, for whom we develop crisis manuals and provide crisis training including realistic simulations to make sure teams are well-equipped to handle conceivable situations.
In addition, we are also the choice of many companies when it comes to structural crises - when a location needs to be closed, for example, financing has run out, or bankruptcy is a real threat. We provide long-term support during restructuring measures and help our clients develop and implement change programs, stake their claims over rivals, gain employees' loyalty, and win over investors. Especially for medium-sized companies that are dependent on outside resources, we have proven ourselves as a solid partner - often well beyond this critical initial phase.