2016 Earned Brand

The 2016 Earned Brand study is a global online survey of 13,000 consumers in 13 countries that examines the consumer-brand relationship across 18 brand categories.

The Edelman Brand Relationship Index is the first-ever measure of the strength of the relationship between consumers and brands. Survey respondents evaluated seven dimensions of their relationship with a favorite brand by selecting one of five statements that best describes the relationship. The resulting index score, on a scale of 0-100, is an average of the seven dimensions.

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