Edelman is regarded as a market leader in the area of healthcare communication in Germany. For renowned pharmaceutical, medical technology and healthcare companies, we support campaigns for OTC products as well as for prescription drugs and technical medical equipment.
Blockbuster PR, launch campaigns for new medications, campaigns concerning individual indications and health issues – there is practically no area in this expansive sector in which we do not offer top references.
Our market position is first and foremost the result of many years of hard work by our highly-specialist team in our Edelman office in Frankfurt where medical writers, campaign planners, market researchers, designers and many others work closely together to develop campaigns which really stand out, meet their targets and affect people.
In this process, many campaigns are not directly aligned to end clients but rather involve the medical profession and other key multipliers in one of the most complex markets around. The repertoire of healthcare communications involves influencer relations, stakeholder and alliance management just as much as classic instruments. The tasks performed by our healthcare communications experts have been awarded many prizes, enjoy international acclaim and are guaranteed available over the counter.


  • Strategic Consulting
  • Research & Insights (Focus Groups, Advisory Boards, etc.)
  • Brand Management & Positioning
  • Market launch strategies and product launches
  • Campaign Development
  • Content Marketing
  • Media Relations & Topic Management
  • (Specialist) editorial staff, external press office
  • Corporate Publishing
  • Employee Communications
  • Cross-Media Communication Strategies
  • Events & Awareness Campaigns
  • Trade fairs, congresses, symposia
  • Stakeholder Management & Alliances
  • Medical Education (including Certified CME)
  • Online Audits, SEO, Community Management
  • Blogger & Influencer Relations
  • CSR and Social Purpose Marketing
  • Social Media & Digital Marketing
  • Film & Video
  • Crisis Prevention and Communication
  • Corporate & Public Affairs