The United Entertainment Group (UEG) is a global marketing agency specialising in entertainment, sport and lifestyle as part of Daniel J. Edelman Holdings and joined the Edelman portfolio in Germany in July 2018. The UEG develops campaigns and projects to link brands and companies with entertainment and sport, thereby helping them to gain cultural relevance. The UEG unites leading industrial expertise in the areas of entertainment and sport with a distinctive understanding of brand building, brand communication and content marketing. The service portfolio comprises a wide range, including content development and production, TV, film and music partnerships, entertainment formats, sports campaigns, brand experiences, and collaboration with talented personalities and celebrities. In the USA, the UEG can look back on a ten-year corporate history and has realised a wide variety of campaigns for clients such as ASICS, AT&T, Bose, Bridgestone, eBay, Evian, Frito Lay, JCPenney, Kellogg’s, Shell, Speedo, Starbucks, KFC and Pizza Hut.