Health Communication

Edelman is the market leader in health communication in Germany. We advise on campaigns for OTC products as well as prescription medications and medical devices for renowned pharmaceutical, medical technology and healthcare enterprises.

 

Blockbuster PR, launch campaigns for new drugs, campaigns on specific indications and health topics - we can demonstrate excellent references in virtually all areas of this multifaceted field.

 

We owe our market position to our highly specialized team at our Frankfurt Edelman office and their many years of hard work. There we have medical writers, campaign planners, market researchers, designers, and several additional experts, for campaigning that gets noticed and touches hearts.

 

Instead of going for end consumers, many of our health campaigns integrate medical professionals and other important multipliers in one of the most complex markets by and far. In our health communication repertoire, influencer relations and stakeholder and alliance management are just as important as traditional tools. The work of our health communication experts has won numerous awards and also international recognition - no prescription required.

Capabilities

  • Strategic Consulting
  • Research & Insights (Focus Groups, Advisory Boards, etc.)
  • Brand Management & Positioning
  • Market Entry Strategies and Product Launches
  • Campaign Development
  • Content Marketing
  • Media Relations & Topic Management
  • (Technical) Editing, External Media Office
  • Corporate Publishing
  • Employee Communications
  • Cross-Media Communication Strategies
  • Events & Awareness Campaigns
  • Trade Shows, Conferences, Symposia
  • Stakeholder Management & Alliances
  • Medical Education (including Certified CME)
  • Online Audits, SEO, Community Management
  • Blogger & Influencer Relations
  • CSR and Social Purpose Marketing
  • Social Media & Digital Marketing
  • Film & Video
  • Crisis Prevention and Communication
  • Corporate & Public Affairs

Contact