Carsten la Tendresse has been working in the digital field since 1998. New business and the continued development of the digital portfolio are therefore in the best hands with him.
Carsten la Tendresse is responsible for two areas as Director of the Digital team: As the head of new business, he is the contact for project requests from new and existing customers. In addition, he taps new fields of business as head of business development and continually develops the digital portfolio.
Carsten la Tendresse studied communications and computer science at the University of Essen. During his studies, he founded the company gosub communications together with friends in 1998. As executive partner at gosub, he managed customers like Ferrero, MTV/Viacom, Nickelodeon, Swiss Television, Vodafone and Radeberger.
After gosub communications became part of Edelman Germany in 2011, he managed the entire digital division at four locations as Managing Director. Following a sabbatical, he returned to Edelman Germany in 2014 as Digital Director.