Beatrice Winkler has been Chief Human Resources Officer for Edelman Germany since January 2020.
As a member of the executive board, Beatrice plays a central role in shaping Edelman's future HR strategy in Germany and is guided by her fundamental conviction of customer orientation.
Beatrice is an experienced HR generalist with more than 30 years of professional experience. In her most recent position before Edelman, she was a member of the management team at WW (formerly Weight Watchers). In previous positions, she worked in management and HR at Ketchum (OMNICOM Group), Prada and Esprit as well as the BMW Group, Warner Bros. Movie World and Coca-Cola.
Beatrice's core competencies include HR support and thought leadership in the implementation of strategic HR initiatives. Her focus lies in recruiting and employer branding, performance management, career and talent management and cultural change and transformation.