Edelman appoints Beatrice Winkler (50) as Chief Human Resources Officer at Edelman Deutschland.
This role sees her assume responsibility for the entire personnel strategy and planning of global communications consulting in the DACH region. She will report to Christiane Schulz, CEO Edelman Deutschland.

This HR economist and experienced HR manager was most recently a member of executive management at WW (formerly Weight Watchers) Deutschland. Before that, she held various management and HR positions at Ketchum agency (OMNICOM Group), fashion companies PRADA and ESPRIT, as well as in the BMW Group automobile corporation and Warner Bros. Movie World. Her particular competencies include HR strategy and consulting, restructuring and change processes, personnel recruiting and employer branding, as well as career and talent management.

Christiane Schulz, CEO Edelman Deutschland: “As a communications agency, a successful personnel strategy is the most important success factor for satisfactory client relationships. We are intensifying our consulting approach and relying on top-class personalities. In the form of Beatrice Winkler, we have been able to gain an expert with experience in the agency and consumer goods industry for Edelman. As a member of executive management, she will further develop and specify our company’s personnel strategy, whereby the focus is on our approach to customer orientation.”

Beatrice Winkler will take up her position at Edelman in January 2020 and will be responsible for the entire HR division from her base in Cologne.