Edelman.ergo took two trophies home from the 2017 ECON Awards for Corporate Communication. The corporate story for the comdirect bank won bronze in the category of Image Publication (print). The “Bitte berühren - Gemeinsam aktiv gegen Schuppenflechten” information campaign by the Berufsverband der Deutschen Dermatologen e.V. (Professional Society of German Dermatologists, BVDD) won the special award in the Website category.
The most important factors of the comdirect bank are summarised in the corporate story of comdirect. Intelligent, informative and very modern, was how the jury described the publication. Readers are captivated by texts which are written in an informal and easily-comprehensible language. Important facts are summarised in a particularly illustrative manner by informative diagrams. The layout comes across as being young and fresh.
The BVDD uses the “Bitte berühren” (Please touch) campaign to draw attention to the widespread ailment that is psoriasis. Intelligent explanations are provided of how those affected suffer both physically and psychologically: other people often keep their distance as soon as significant skin problems become visible. At the same time, those affected as well as their families are offered help and support in an effort to improve their quality of life and to facilitate carefree physical contact. The ECON Awards jury substantiated the decision as follows: the use of unambiguous and large-format images is not only a brave one – it also has an informative purpose.
The full list of winners is available here.
