Edelman and Interaction Partners, a Swiss investor relations company based in Zurich, will be co-operating in the future in the area of investor access. Edelman uses schedulR, the IT platform offered by Interaction Partners, for the organisation of roadshows, investor days and conferences. The pilot project – a roadshow for a Swiss market capitalisation in Frankfurt am Main – was recently successfully concluded. Edelman is therefore specifically extending its range in the area of capital market and IR advisory.
We regard schedulR as a practical supplement to our tried-and-tested range of services, according to Alexander Schmidt, Head of Capital Markets Communications at Edelman Deutschland. The necessity for new investor access solutions has become even more important following this year’s new MiFID 2 regulation. The events are independent of brokers, issuer-paid and therefore MiFID 2-compatible. Currently, our focus is on the German-speaking region but, over the medium term, there are plans for a roll-out in other European countries, adds Alexander Schmidt.
The concept not only benefits from Edelman’s international network, but also relies on the cloud-based IR platform schedulR from Interaction Partners which is available as a mobile application. Over the past two years, we have held more than 30 events, optimised schedulR and established it in Switzerland and Italy, explains Kilian Maier, CEO and co-founder of Interaction Partners. The platform facilitates the process for everyone involved. With the launch of MiFID 2 and a growing demand by customers for broader geographic cover, now is the time to address other markets. With Edelman, we now have a strong partner at our side in order to successively extend our range within the region.