25 years of Astra, 25 years of satellite TV in Germany! A perfect occasion to celebrate and to highlight the advantages of the satellite infrastructure, particularly in comparison to cable as its main competitor. And these benefits are obvious: high video and audio quality at lower cost – the reasons for digital satellite television are convincing. No wonder therefore that the majority of German TV households receive their favourite programmes via satellite. And it is important to keep positioning this message in the right places – particularly among the B2B decision-makers in the media sector who are interested in maximum reach for their stations and programmes.

Germany’s TV family meets in the Filmcasino in the centre of Munich to congratulate satellite TV on its anniversary. Everyone is there: broadcasting bosses and media managers, production companies and hardware manufacturers, journalists and politicians. And everyone is waiting for the inevitable: the host’s speech. And this is exactly when the – planned – sensation occurs: the speech by the Astra CEO is rudely interrupted by a technical error. Total confusion, embarrassed silence – but only among the guests: suddenly, the Astra Daily Show is broadcast live – a self-deprecating review of the first 25 years of the company’s history.