Edelman.ergo has been nominated in the B2B Marketing category with the DSIGN – einzigartige Inspiration für Zahnärzte (unique inspiration for dentists) magazine for its client Dentsply at the Sabre EMEA Awards 2018. Edelman is also represented on the shortlist with five other projects.
DSIGN is a unique customer newsletter in this sector. It profiles dental surgeries and links issues concerning colour, light and material design to functional processes and innovative medical products. The communication goal is to underline the Dentsply Sirona brand as an innovative partner for dentists all over the world.
Other campaigns nominated in the Edelman network: Champion the Trophy for Heineken in the Sponsorship category, 5000 Gestures Without Pain Challenge for GlaxoSmithKline in the Consumer Health category, Syfy No End House for Channel Zero in the Middle East category, Launch of the Xbox One X for Xbox in the Consumer Marketing (New Product) category and Halo Wars 2 Beta Launch for Xbox in the Special Event category.
The award ceremony will take place in Amsterdam on 23 May 2018. The full shortlist is available here.