The "Not Safe at Home?" campaign for the "Stronger than violence" initiative of our client, the German Federal Ministry for Family Affairs, Senior Citizens, Women and Youth (BMFSFJ -), won two awards at this year's PR Report Awards in the "Communication in the Public Sphere" category and as "Campaign of the Year".
This year, the 37-member jury of the PR Report Awards evaluated 350 entries in a two-stage process and voted for the winners in secret at a special meeting. Out of 121 campaigns and projects that made it to the final round, "Not safe at home?" won two awards. In addition to the award in the submitted category "Communication in Public Spaces", the campaign was able to convince the jury in such a way that they also presented it with the Gold Award for "Campaign of the Year".
It is not possible to apply for the "Campaign of the Year" award yourself. Rather, the jury decides which campaign will be honored with this very special award.
"WE ARE INCREDIBLY PLEASED TO HAVE ADDITIONALLY WON THE GOLD AWARD AS CAMPAIGN OF THE YEAR. IT MAKES US VERY PROUD THAT OUR CAMPAIGN HAS ACHIEVED SO MUCH VISIBILITY AND SUPPORT. IT SHOWS HOW IMPORTANT IT IS TO CONTINUOUSLY DRAW ATTENTION TO DOMESTIC VIOLENCE AND SUPPORT THOSE AFFECTED. THE FACT THAT THE JURY ALSO JUDGED IT THAT WAY IS A VERY SPECIAL RECOGNITION OF OUR WORK."
CHRISTINA MARIE RAUTENBERG, DIRECTOR
With the award-winning "Not Safe at Home" campaign as part of the "Stronger than Violence" initiative, the BMFSFJ responded to the acute challenges of the Corona pandemic in a very short time, and we were able to set up unique cooperation with the eight largest supermarket chains. After all, the pandemic was and is a great burden for many people, and the risk of domestic violence is increasing. Escaping violent situations at home and seeking help was massively restricted by the lockdown from mid-March 2020.
The biggest challenge was reaching people outside their own homes. They needed to know they could find help at www.stärker-als-gewalt.de. Our primary goal was therefore to make those affected and those around them aware that they are not alone during these difficult times and that help was available at www.stärker-als-gewalt.de, which provides nation-wide counselling services.
The idea was to use the "Not Safe at Home?" campaign to provide information where people still had free access: in supermarkets. To this end, we worked with eight supermarket chains to place hundreds of thousands of notices about the "Stronger than Violence" initiative in upto 26,000 stores: on posters, checkout slips and packaging. The campaign has received wide media coverage, and photos of notices on products have also been widely posted.
We also activated local authorities, associations and companies to participate. In this way, millions of people were reached and a significant increase in the number of people contacting the advice centers.
For more information and insights on the campaign and the initiative, click here:
Campaign against violence against women for the Federal Ministry for Family Affairs, Senior Citizens, Women and Youth (BMFSFJ).
This year's final round of the PR Report Awards featured 121 campaigns in 25 categories. At the awards ceremony, exceptional communication campaigns, the consultancy, the communicators and the young professionals of the year were once again honored during a one-day event. PR Report has been honoring successful individuals and campaigns from the communications industry with its awards since 2003.