As of 17th January, Lena Wulfmeyer has joined Edelman Germany's corporate team as Executive of Crisis, reporting to Bärbel Hestert-Vecoli, Managing Director Corporate Communications. In the newly created role, Lena Wulfmeyer, who has many years of experience in corporate and consulting, will continue to develop and expand Edelman's crisis communications division.
“Around the world, companies and brands are facing transformation processes that are fraught with major risks as a result of the pandemic, climate change and the digitalization of their business models. This requires new, holistic, cross-market and highly networked strategies in crisis communication. We are very pleased to have Lena on board as an experienced expert who can advise our clients in the best possible way with her know-how in the areas of crisis, restructuring, issues management and litigation PR.”
Bärbel Hestert-Vecoli, Managing Director Corporate Communications
In her position, Lena Wulfmeyer will be working closely with Edelman's EMEA crisis team.
Before joining Edelman, the trained journalist headed the Corporate Communications and Public Affairs departments of Warner Music Central Europe as a corporate spokesperson, where she was responsible for strategically advising to management, the positioning of the major label in the political arena and the company's crisis communications, among other things. Previously, Lena Wulfmeyer managed the restructuring communications of the Hamburg-based Tom Tailor Group as Corporate Spokesperson and Head of Corporate Communications. She also headed the Corporate Communications department of the Hamburg-based communications consultancy ORCA van Loon, where she worked since 2010. As part of her consulting work, Lena Wulfmeyer advised clients such as BDO AG, Tata Steel, Hamburg Chamber of Commerce, Jacobs Foundation, Beiersdorf and Carl Kühne KG.
“The pandemic once again highlighted the central role that communications play in overcoming a crisis. Speed, transparency, honesty, and empathy are the cornerstones of successful crisis management. I am very much looking forward to contributing to the further development and shaping of the crisis communications business area at Edelman and can hardly wait to face the diverse challenges of our customers together with the team”,
said Lena Wulfmeyer.
Photo credit Portrait Lena Wulfmeyer: Sabine Skiba Photography