Edelman, the global communications firm, has launched Edelman Smithfield in Germany. 
The expansion of Edelman Smithfield is part of Edelman’s EMEA strategy to deploy specialist teams across the region regardless of geography, to bring the best possible solutions to clients’ business challenges. Edelman Smithfield’s services comprise complementary offerings across capital markets and financial services communications.  
Edelman Smithfield’s capital markets specialisms span board-level strategic advisory; public and private company financial communications; debt, equity and private capital fund raising, mergers & acquisitions, restructuring and financial crisis communications. The team includes former investment bankers, senior journalists and investor relations specialists, with a track record supporting major public and private companies across the region.  
As part of the expansion, Robert Labas will join Edelman Smithfield in Germany from January 1, 2022 as Executive Director, Capital Markets,and will work across the whole portfolio in EMEA. Robert has over 10 years of experience advising several companies and DAX-listed groups, on complex challenges in strategic communications and transactions. His focus in capital market communications includes M&A and investor relations. He has also supported companies in special situations such as management changes, litigation, shareholder activism and restructurings. Prior to joining Edelman, he worked for the communications firms Gauly Advisors and Hering Schuppener (now Finsbury Glover Hering). 
Rüdiger Assion, Managing Director Financial Communications, will lead Edelman Smithfield in the DACH region. He will be supported by Holger Nacken, Co-Lead and Managing Director Financial Services, and the senior management team of Robert Labas, Executive Director, responsible for Capital Markets, as well as by Jörg Schueren, Director, who will oversee operations. 
This move follows the expansion of Edelman Smithfield in the Middle East earlier this year, and in Canada last month. The firm has plans to expand the Edelman Smithfield remit across the EMEA region.  

"Edelman Smithfield has a strong history of executing extensive consultancy work for companies and asset managers and is currently enjoying its sixth year of growth. We’re focused on strengthening our financial communications and capital market offer within the Germany, and the significant opportunities within the DACH region made it a natural next step to integrate Edelman Smithfield here."

- Christiane Schulz, CEO, Edelman German -
"Our regional approach to financial communications advisory is working well and delivering for our clients. We’re able to provide deep local market knowledge and expertise, whilst ensuring clients also benefit from the reach of Edelman’s network. Enhancing our capability in the DACH region is an important next step, and we look forward to welcoming Rob and growing the team in partnership with Rüdiger."

- Alex Simmons, Head of Capital Markets, EMEA -

Edelman Smithfield has deep and broad expertise across financial and professional services, representing clients in every component of the ecosystem. It is the leading agency for asset management and pensions, representing clients with a combined AuM of around $20 trillion, as well as a burgeoning group of FinTech, private capital, insurance and other B2C financial brands. In addition to the team’s specialist communications experience – providing comprehensive traditional and social media relations, including creative thought leadership platforms and reputation and crisis management services - it also has leading technical financial copywriting and content capabilities, spearheaded by former analysts and financial journalists. 

Press contact

Anna-Lena Schildt, Senior PR- und Marketingmanagerin Deutschland
Tel.: +49 (0)40 35 62 06-072
E-Mail: annalena.schildt@edelman.com


Rüdiger Assion, Managing Director Financial Communications
Alexander Simmons, Head of Capital Markets, EMEA
E-Mail: kontakt@edelman.com