Edelman is once again the number one when it comes to PR for the healthcare, medical and pharmaceutical sectors in Germany. According to the Pfeffer PR revenue ranking, the agency succeeded in regaining its leading position in 2017 for the first time since 2015. Among others, Edelman works for MSD SHARP & DOHME, MSD Tiergesundheit, AbbVie, Abiomed and Inspire Medical Systems, and recently collected numerous prizes for its “Bitte berühren” (Please touch) campaign, including the Best of Content Marketing Award and the GWA Healthcare Award. In the Construction / Living / Furnishing category, Edelman also succeeded in getting a lead on the competition. Edelman moved up a place in the banks, insurance and finance category as well as in the press and media activity category and is now number two on the market.
In the overall ranking, Edelman Deutschland confirmed its fourth place in 2017 among a total of 133 agencies despite a moderate decline in revenue and still remains the third-largest GPRA agency.
These very good rankings in individual sectors confirm the high degree of sector expertise offered by Edelman, claims Carol Potter, CEO and President Edelman Europe & CIS. With lead mandates in particular, the strong international alignment and close interlinks between the corporate, brand and digital businesses pay off.
Furthermore, Edelman Deutschland also succeeded in making improvements in individual market segments such as crisis communication (4th place). Edelman comes in 6th among communications consultants for public affairs. Potter: We will continue to extend consulting business next year in close collaboration with other European locations.
The full ranking is available here and the sector ranking for the healthcare, medicine and pharmaceuticals sector can be read at this link.