Edelman Germany has brought on Claudia Graf (37) as Managing Director Brand and Food & Beverages Lead for the EMEA region, effective from 1 May 2021. In this role, Claudia will report to Christiane Schulz, CEO Edelman Germany.
With more than eleven years of international experience on the agency and corporate side and as an expert in brand and communication strategies, Claudia will lead the brand practice of Edelman Germany as Managing Director Brand with immediate effect. In addition, she is expanding the EMEA Food & Beverages expertise in the newly created role and will work closely with her international colleagues from the EMEA region and Megan van Someren, Edelman Global Practice Lead Brand, Food & Beverages, from Hamburg.
With her holistic expertise in advising global brands, Claudia plays a key role in the implementation of F&B growth.
"I am delighted that we have been able to attract Claudia to Team Edelman as she has great knowledge in brand building and brand experience and at the same time deep F&B knowledge. You can feel that this topic is her great passion," says Christiane Schulz, CEO Edelman Germany.
Claudia comes to Edelman from Heimat Berliny, where she was Strategy Director and led brand strategy processes with a focus on communication platforms and campaigns, especially for brands in the food, health and finance sectors. Previously, she worked as an independent strategy consultant and as Director Client Services at KKLD*/Wundermann, where she was responsible for strategic consulting and execution of campaigns with a focus on food and culture. At Axel Springer, she managed brand management and campaigns for the BILD Group as Deputy Advertising Director. In the course of her career, Claudia worked for brands such as Coca-Cola, Kyrö, VAAY, MINI, Die Techniker and Trade Republic.
"It is exciting at this time to be a part of Edelman. My position allows me to work with the best colleagues in Germany and globally, all of whom understand the importance of insight-based brand communication," says Claudia Graf. "Earning trust is one of the key challenges for brands today and in the future. I am therefore very much looking forward to further developing both the Brand and the Food & Beverages activities against this background."
