Björn-Christian Haße

GCRM/Executive Director Global Health

At home in Germany; a citizen of the world. That's probably the best way to summarize the work done from Germany but with teams across every continent. The global Edelman network is something Björn-Christian Haße experiences and is a part of every day.

Björn Haße has been Global Client Relationship Manager (GCRM) for Novartis - one of the global top 15 customers in the Edelman network - since 2012 and is a member of the global Leadership Team.

In his role as GCRM, Björn Haße works together with more than 100 colleagues in over 25 locations throughout the Edelman network. He is responsible for ensuring that they are there for their customers with the right advising, services and creation. In close proximity to the customer, he turns briefings, needs, opportunities and goals into suitable strategies, offers, teams and structures. Björn Haße manages conflicts and advises his customers on global communications at the senior level.

His wok with local and global Edelman teams comprises internal and digital corporate, brand and scientific communication across all of the Novartis divisions. His passion lies particularly in awareness and activation campaigns.

Björn Haße previously established the Global team at the Frankfurt Edelman location - international colleagues who manage customers in and from Germany in the strategic orientation of their global communications. He also built the award-winning German Consumer Health team.

While working on his degrees in political sciences and German, Björn Haße also worked as a freelance communications consultant and sales trainer before completing his first and only internship, purely out of curiosity. It was at Edelman.

Despite, or perhaps because of, his frequent business trips, he likes being at home best. Björn Haße's favorite way to spend his free time is with his wife and twins in the green Taunus mountains just outside Frankfurt.